Polo Shirts & The Promotional Products Industry

Polo Shirts & The Promotional Products Industry

Polo Shirts & The Promotional Products Industry

As the warmer weather starts to come we at Serkin Promotions always like to tell our clients of promo items that fit the season. Here are some great statistics related to Polo Shirts, which are great for giveaways to customers.

 

Great Amount of Impressions:

Polo Shirts are a great tool when it comes to offerings to customers. It is said that 2,300 is the number of impressions Promotional Polos will generate over their lifetime. This is due to the nature of the product itself when someone wears it, most of the time it is for an entire day. This of course increases the amount of people that can see your brand logo.

 

Women Love Polo Shirts:

76% of women report keeping their promo polos becuase they find them attractive. This is a great statistic to keep track of as this could be a market to provide your promo polos to. The great thing about Polo Shirts is that you have the options to place your logo, branding colours and tag line easily with lots of room.

 

Gen Xers vs. Millennials:

Different generations will like different types of promotional products. You need to focus on giving the right product to the right people. It is said that Gen Xers own 3 promo polos whereas millennials own only 1. This means that Gen Xers are more keen on using Polo Shirts, more often. 

 

At Serkin Promotions we pride ourselves on being able to find each of our clients the right promo products needed to boost your company growth. Contact Us today to learn more about what we can do for you.

 

Sources: 

Stats about Promotional Products

USBs & The Promotional Products Industry

USBs & The Promotional Products Industry

USBs & The Promotional Products Industry

Keeping your files safe is vital as now more than ever computers and laptops are being used daily. This means that unless you are constantly backing it up to the cloud, if anything ever does happen to your documents it might be lost forever. This is where USBs come in and act as a great promotion product item.

 

Used For A long Time:

USBs are used for a specific purpose which means once someone uses it to put files on it, most likely it will be used forever. It is said however that on average this promotional items is saved for a minimum of 13 months. This form of a promo item usually only has room for your company logo and tagline (not always), but it gets the point across.

 

Lots of Impressions:

When it comes to USBs it is said that it will generate over 700 impressions over their lifetime. This is a great and cost effective tool that many companies can use to give to clients. Remember that using cost effective items such as a USB might seem small, but it is useful and that is what is most important.

 

Over 58% of Consumers Have USBs:

This means you must get your company a USB to distribute that is branded, is a good size for files and easy to keep track of. By making an effort to provide this useful promotional product means that your company increases the chances of being top of mind. Focus on what you think your customers might use as these are the best to provide.

 

At Serkin Promotions we pride ourselves on being able to find each of our clients the right promo products needed to boost your company growth. Contact Us today to learn more about what we can do for you.

 

Sources: 

Stats about Promotional Products

Headwear & The Promotional Products Industry

Headwear & The Promotional Products Industry

Headwear & The Promotional Products Industry

At Serkin Promotions love focusing on categories that every company should know about when thinking about using promotional products for advertising and outreach. This next product spotlight is all focused around headwear and how your company can truly take advantage of a well versed category. It is always important to focus on what your company can do for growth, thinking about next steps and what will help you reach overall goals. 

 

Lots Own Headwear and Always Want More:

Headwear is one of those product categories that only continues to grow in an upward trend. It is said that 69% of consumers own promotional headwear and 1/3 men will wear these items on a minimum weekly basis, usually more often. This provides lots of options and the more attractive you make the item, the higher likelihood of it being worn. Headwear, more specifically hats are great as most agree that you can never have too many. 

 

Lots of Potential Growth Options:

When it comes to headwear as a category, since many will wear the promotional product it is said that 3,400 is the number of impressions each piece on average will generate. That means each person will expose others to your brand on a constant basis and the more customers you provide this to, the better off your brand might end up being. Lots of times even if the interaction is short your brain will subconsciously remember the branding (if done right). When someone comes into a situation where they might need that specific service your brand offers, your company might pop into their minds. 

 

Over 10 Months of Use:

Headwear is great as there are many options available such as baseball caps, winter hats, fedora hats and much more. This gives your company a wide range choices to suit your specific needs. The idea behind headwear is that those you are providing this promotional product to will keep it and use it for long stretches of time. Most on average will keep (usually use) headwear they like for at least 10 months, in many cases longer. This length means great ability for exposure and more visibility.

 

At Serkin Promotions we pride ourselves on being able to find each of our clients the right promo products needed to boost your company growth. Contact Us today to learn more about what we can do for you.

 

Sources: 

Stats about Promotional Products

Drinkware & The Promotional Products Industry

Drinkware & The Promotional Products Industry

Drinkware & The Promotional Products Industry

At Serkin Promotions we are always looking for promotional products that will help accelerate your company’s brand reach. When we look at some data we can see which product categories help in the ultimate goal of brand visibility. In this post we are looking specifically at Drinkware and the ability for it to take your organization to the next level.

 

Large Ownership Base:

When it comes to this product category it is said that 78% of consumers own some kind of promotional Drinkware which means there is opportunity for advertisers to get their brand out there. Many own travel mugs, which is great for transport and also provides ease of use. Finding the right Drinkware product is vital based on your audience, usually some form of travel mug that is insulated works well. This way whether it is being used for coffee, tea or water, Hot beverages stay warm and Cold at the right temperature.

 

Cost Effective Category:

If your company is looking to get the best use of advertising dollars on physical products, Drinkware is a great way to ensure this. It can be said that if the promotional product costs $7 on average you will have a Cost per Impression of $0.50 per impression. This means that lots of potential eyes can be seen looking at your brand on the item itself, especially if travel mugs are used (since many take them while out and use them).

 

Long Term Use:

It is seen that not all promotional products are the same. The goal of giving products is two fold, with the first being more brand awareness and the second is making sure long term use. With Promo Drinkware many keep and use it for an average of 12 months. This shows great promise for any company looking to promote their brand and test a great category for growth.

 

Always remember that promotional products should be used as a way to reach new eyes and customers. It is always vital to think about what your audience might want to use and how it will affect your overall goal.

 

At Serkin Promotions we pride ourselves on being able to find each of our clients the right promo products needed to boost your company growth. Contact Us today to learn more about what we can do for you.

 

Sources: 

Stats about Promotional Products

Awards & Recognition

Awards & Recognition

Awards & Recognition

Commemorating special events and milestones with a custom plaque, trophy, die-struck coin, medallion, keepsake or figurine. The options are unlimited, with use of various materials and decorating techniques to create the most sophisticated or cost-effective result. We are known for helping you find the very BEST product for your award-givIng experience. Let us put a smile on the receiver’s face!

Avoiding Common Mistakes

Avoiding Common Mistakes

Avoiding Common Mistakes

Pens: Pens are one of the most used promotional products that is ordered on a regular basis. What many companies do not understand is that although a great give out at trade shows and other events the size of said pens are very small for printing on. This means that with a limited amount of space, your company should not try to develop a long message or else your customers won’t be able to read it. Keep it short, simple and make sure your logo is the first thing on.

Colors: Promotional products are fantastic but there are many times when customers have a color scheme in mind that in the end just does not work with the logo. The pen, for instance, is great when it stands out, this means bright colors and vibrant tones. But it is also not always the best case scenario. It is said that most of the time light-colored imprinting should be avoided when the background color is light itself. Dark with light and light with dark to combat the tones and help let your message/logo stand out to its full potential.

Something You Can’t Print On: There are times in the promotional products industry where a client wants a specific product that in a nutshell cannot be completed. This means that either the product is too small and the logo or message would not be visible or companies want to print copyrighted materials without the consent of said organizations.

Logo Printing: When it comes to printing your companies logo on various promotional products it is important to know that the simpler it is the better the results. Not only should your logo be as complicated free as possible but the right color scheme chosen for the best results and allowing for it to “pop” on the product itself. Remember that your companies logo will look different on every type of product as the sizes are different.

Promotional products can become very complicated when you are not using an expert to help you with developing yours. Not only will you run into potential problems but it could cause more headache in the long run when all measures are not met properly. Make sure your company is not falling into any of the above.